Always start with a story
Research shows that after a presentation 63% of your audience remember a story but only 5% remember a fact.
Research shows that after a presentation 63% of your audience remember a story but only 5% remember a fact.
When you’re selling an idea or want to build up expectations and desires, don’t rush your client, pause for 10 seconds and let them reflect on the quality and value of your ideas.
What are you going to achieve in 2018?
Some years ago we said in our Christmas newsletter that our target for the next year was to win 10 new clients. One of our clients came back and said “How brave we were to say this publicly”.
Say Less …..Think More is the motto of the UK Speechwriters Guild of which we are members. It’s worth writing these 4 words down as a template as you prepare to write a speech.
We’re often asked by delegates whether they should tell jokes or not. We always say: “If it’s funny AND relevant, tell it!” Audiences love a speaker who can entertain them and shows a sense of humour. A friend, Brian Jenner, who is founder of the UK Speechwriters Guild, told us how well a speech went […]
We came across a memo which had been sent out by a large international marketing company to staff and key suppliers on the need for good writing. It pointed out that poor writing reflects badly on a business. It can be time-wasting, costly, even damaging and reflects on the sender. On the other hand, good […]