The pulling power of stories
As push strategies of over promising and bragging lose traction, marketers have turned to the pull tactics of
effective storytelling.
As push strategies of over promising and bragging lose traction, marketers have turned to the pull tactics of
effective storytelling.
Research shows that after a presentation 63% of your audience remember a story but only 5% remember a fact.
The right story can add value to your ideas and recommendations. The right story, preferably a personal one, can add value to you and your messages.
A cosy fire, a group of friends, let the stories begin…….